Prifamon

From nearly a century of industrial history to a digital presence that matches its scale.

Built on experience. Redesigned for today.

Client

Prifamon S.A.

Prifamon S.A.

Industry

Consumer goods — personal care, baby hygiene, cosmetics

Consumer goods — personal care, baby hygiene, cosmetics

Reach

Argentina, Uruguay and Paraguay

Argentina, Uruguay and Paraguay

Services

Website Strategy + UX/UI Design

Website Strategy + UX/UI Design

Duration

8 weeks

8 weeks

Project Year

2026

2026

Client context

Prifamon is an industrial company with nearly a century of history. Founded in 1930, it operates its own 6,000 m² manufacturing plant, serves more than 500 clients and is present in three countries. It produces under three proprietary brands — Q-SOFT, IDEAL para tu bebé and SNIFF — and also manufactures products for major retail chains including Carrefour, Cencosud, Día, Farmacity and La Anónima.

Challenge

The problem was not sales — the business was already operating successfully. The challenge was digital presence and credibility. With an outdated domain and no institutional showcase that reflected the company’s scale, buyers from major retail chains looking for information about Prifamon online found little that represented the true size and capabilities of the business.

What we built

The heart of the project is the product catalog: more than 50 products across three proprietary brands, with configurable filters for brand, new releases and featured products — all editable through the administration panel. Each product has its own search-indexable page. This is supported by a homepage designed to communicate the scale of the company and a contact channel built for distributors, retail chains and consumers.

Process

Before delivery, the website went through a complete audit covering 11 different areas — from performance to content — organized into a seven-phase correction plan, with a dedicated review stage before moving from one phase to the next.

Handoff

The final handoff included complete documentation for using the website, a configured assistant to answer questions about the administration panel, centralized credentials and a folder containing all brand assets — giving the client real autonomy from day one.

Key decision

Designed around how Argentina shops

The catalog, filters and product pages were built mobile-first. Most traffic for a consumer brand comes from mobile devices, so the website was designed to work just as effectively on a phone as it does on desktop.

Does your brand have the operation, but not the digital presence to support it?

We work with companies managing real product catalogs, not just landing pages — multiple SKUs, multiple brands, and an operation behind them that deserves to be presented with the same level of professionalism. Let’s talk about your project.