GIGA x Spreen
A Snack Built for the Streaming Era
Client
Industry
Reach
Services
Duration
Project Year
Client context
Giga is an alfajor created for Spreen, one of Latin America's most influential streamers. The product needed a brand built from scratch — one able to speak to a massive, digitally native audience while still holding its own physically, on a crowded supermarket shelf.
Challenge
The category was flooded with AI-generated branding: fast, generic, and increasingly interchangeable. The challenge was to build something with genuine personality — a brand that felt current and unmistakably human-made, distinct enough to stand out on the shelf and strong enough to carry the weight of Spreen's audience.
What we built
A complete brand identity and packaging system, developed from the concept up: logo, visual identity, supporting graphic material and final packaging. Every piece was designed to work on two fronts at once — instantly recognizable in a phone-sized feed, and just as strong standing on a physical shelf next to dozens of competitors.
Process
We developed the identity end-to-end, from initial concept through the full visual system and final packaging, always testing for shelf presence alongside digital impact.
Handoff
Delivered: complete brand identity, graphic system and production-ready packaging. Since launch, Giga became the best-selling alfajor in its category.
Key decision
Built to stand out, not to blend in
In a category saturated with AI-made packaging, we deliberately went the opposite way: a bold, characterful identity designed to be unmistakably distinct at a glance — on gondola and on screen alike.
