Online
Workshop 01
∼ 3 hours
Are you an entrepreneur or do you lead a marketing team? This workshop is for you.
Learn how to define your business positioning and make decisions from a brand perspective. Because a brand is more than a logo. It’s strategy.
∼ 3 hours
Are you an entrepreneur or do you lead a marketing team? This workshop is for you.
Learn how to define your business positioning and make decisions from a brand perspective. Because a brand is more than a logo. It’s strategy.
∼ 3 hours
Are you an entrepreneur or do you lead a marketing team? This workshop is for you.
Learn how to define your business positioning and make decisions from a brand perspective. Because a brand is more than a logo. It’s strategy.
Program
(1)
01
Introduction
Why we confuse visual identity with brand strategy.
02
Conceptual Framework
Positioning, differentiation, and perceived value proposition: the three ideas that support everything that follows.
03
Common Mistakes
We design marketing assets that communicate quickly and look consistent across channels. This can include campaign concepts, landing pages, social content, and a repeatable system for your team.
04
Practical Exercise
Positioning Canvas—you will work directly on your own project: Who is it for? What problem does it solve? What makes it different? Why should people believe you?
05
Group Review and Closing
Live feedback from 22 Studio on your canvas, plus clear next steps.
01
Introduction
Why we confuse visual identity with brand strategy.
02
Conceptual Framework
Positioning, differentiation, and perceived value proposition: the three ideas that support everything that follows.
03
Common Mistakes
We design marketing assets that communicate quickly and look consistent across channels. This can include campaign concepts, landing pages, social content, and a repeatable system for your team.
04
Practical Exercise
Positioning Canvas—you will work directly on your own project: Who is it for? What problem does it solve? What makes it different? Why should people believe you?
05
Group Review and Closing
Live feedback from 22 Studio on your canvas, plus clear next steps.
Pricing
(2)
FAQ
Have some questions?
FAQ
Have some questions?
FAQ
Have some questions?
Not finding answers?
Reach out anytime. We're happy to answer any questions before you commit to working together.
Is this useful if my business is not fully developed yet?
Yes. In fact, that is the ideal moment to do it: you can define your positioning before investing in visual identity.
Do I need previous experience in marketing or design?
No. The workshop is designed for founders, not brand specialists.
Is it in person or online?
Online. Let us know if you would be interested in an in-person edition.
How many spots are available?
30.
Will the workshop be recorded?
No, but you can ask us for the presentation deck.